Engineering organic growth for B2B software. We design search engines into PLG funnels — so product-led companies compound trials, demos, and signups without renting traffic.
SaaS SEO is not general SEO applied to a SaaS website. It is a discipline — product-aware, intent-mapped, funnel-instrumented. Here are the six moves we make on every engagement.
We don't start with a keyword tool. We start with your product, your ICP, and your activation events — then reverse-engineer the search queries that signal someone is ready for what you ship.
Site architecture built around use cases, integrations, and problems-not-features. Internal linking that passes authority to your PLG surface — not to your about page.
Engineered templates for 'X vs Y', 'alternatives to Z', '[feature] for [industry]', and integration pages. Ship 500+ indexed pages in a quarter — without spinning up an offshore content farm.
Next.js, Remix, Nuxt, SvelteKit, Astro — we've shipped indexable, rankable, performant SaaS apps on every modern JS stack. SSR, ISR, hydration boundaries, link equity through client-side routes.
Senior-led content (not AI slop). Written by people who've shipped in your buyer's seat. Maps search intent to product surface and ICP sophistication.
Backlinks from SaaS-relevant domains: product roundups, integration directories, G2/Capterra/TrustRadius placements, founder podcast circuit. No PBNs, no link farms.
Traffic is a means. Pipeline is the end. Here are the metrics we instrument on every SaaS engagement.
The north-star metric.
For sales-led SaaS.
The number your CFO cares about.
Does organic quality match paid?
No mystery. We share the operating system that has produced 47+ SaaS engagements.
Days 1–14
Days 15–30
Days 31–75
Days 76–90+
We don't outsource the technical work. Our engineers ship directly into your stack — no handoffs, no proxies.
Answers to the most common questions we hear from B2B SaaS teams evaluating SEO.
We review your search landscape, your funnel instrumentation, and your top 10 opportunities — then send a written brief. No fluff.
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